Why I'm betting on directories in 2026.


Hey Reader,

Listen, I know what you’re thinking.

Directories? Like the Yellow Pages? Ugh.

Stick with me.

Everyone thinks Google and AI killed the directory. They’re wrong. Actually, AI just handed us the biggest opportunity in two decades.

We’re looking at a “Print Money” scenario for 2026. But you can’t just slap up a list of links and pray. You need a smart directory.

Here are the three reasons why this works right now:

  1. The AI Trust Crisis

Speed isn’t everything. Sure, ChatGPT gives you an answer in seconds. But is it right? Often, no. A huge chunk of AI references contain hallucinations. And ChatGPT is a friggin, “Yesman!”

When you need an answer that actually matters—like where to spend your money or how to fix a critical problem—”probably right” doesn’t cut it. Speed without accuracy is worthless. People are starting to crave a source that’s actually verified.

2. The AI Boost

AI scrapes data and displays it for users.

AI loves well-structured data - and that’s how you optimize to show up in ChatGPT and the other AI chats.

This is why directory sites are out-ranking older sites. It’s not just me, either.

HappyCow (Vegan/Vegetarian Restaurants) HappyCow has annual revenue of $14.1 million with 58 employees. The platform lists over 220,000 businesses in over 180 countries, with over 1.5 million reviews and 14 million monthly listing views. They monetize through advertisements, business sponsorships, app downloads, and user contributions, plus a premium Partner Program that launched in 2022 for businesses wanting priority placement.

Angi (formerly Angie’s List) (Home Services) While specific revenue numbers are not public, Angi leads the integration of scheduling, payment, and guarantee systems for home service providers and operates at massive scale in the home services directory space.

Thumbtack (Professional Services) Thumbtack’s primary revenue model is the lead fee, where providers pay a flat fee or percentage of the job value when they receive a new customer lead through the platform. The service sector is huge, with services contributing over three-quarters to the US GDP.

(You can dominate this with the simple Rank and Rent model we explain how to do in our course.)

The most successful directories share key traits. The most profitable directories create multiple income streams including premium listings, featured placements, lead generation, advertising, affiliate commissions, and value-added services.

There’s a lot of ways they make money with a directory.

3. Hyper-Niche is the New Broad

Forget about Orange and Black. Here are some hyper-niche directories that are killing it:

Soorggon.com, a directory focused solely on hot springs in Oregon, attracts about 30,000 visitors monthly and generates approximately $767 per month from display ads. While modest, this shows even highly specialized directories can generate income.

Snowdaycalculator.com reaches 2.9 million visitors in peak winter months with projected earnings around $44,000 monthly, demonstrating how timing and clever marketing in a niche can create substantial revenue.

Reddit taught me there is a niche for anything - and they are a lot bigger than you may have thought. (Who would have thought there is a subreddit exclusively for badly made poutine? Because there is!)

When information is infinite, curation becomes the product. People are drowning in generic AI slop. They will pay for someone to cut through the noise and give them the specific, high-quality answer that solves their exact problem.

The takeaway:

Stop trying to beat AI at volume. You’ll lose.

Beat AI at truth.

Build the thing that requires a human to verify. That’s your moat.

Next Steps:

If you want to build a directory and create faceless, consistent income, here’s how I can help you 👇

Now this is stuff we are putting our own time and hours into…

✅ We find a niche.

✅ We do the research.

✅ We build your directory.

✅ We give you a detailed (sometimes 40+ guide) to give you the step-by-step on how to really make the maximum commissions from this niche.

Everything is done for you.

After this, our directory prices will be going up.

So if you want a profitable web project with a solid, vetted topic and long-term income potential, you’ll want to grab our Black Friday deal.

Click Here!

This won’t be around long.

If you want a legit business where you don’t have to be an internet personality, this is what you have been looking for.

Click here to grab yours before we sell out.

Cheers,
Andrew Murray

PS - If you are building a local directory, GeoDirectory is the top choice. They have a deal on right now. The best lead scraper (if you plan to build that style directory) is this one.

And if you want to avoid Wordpress and go with something simple, check out this deal.

Remember, if you get our Black Friday deal, the software is included! The only other thing you need is a domain name!

Hi! I'm Andrew

I create webinars for clients. I also happen to run a SAAS that helps marketers keep track of their links - especially when they promote on social media. Got a question? Hit me up anytime.

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